Coca-Cola launches Full Throttle Coffee, a creamy coffee and energy blend set to roll out nationally August. Made with 100 percent premium Colombian Arabica coffee and Full Throttle's energy and vitamin blend, Full Throttle Coffee is sure to rev up taste buds in mocha, vanilla and caramel flavors. It will be available in 15-ounce aluminum cans. Full Throttle Coffee will be supported by an integrated marketing campaign and a sampling plan to drive awareness and trial. All introductory marketing materials will feature the tagline, "Coffee. Fully Charged." Packaging for Full Throttle Coffee Caramel will be bilingual, featuring both English and Spanish.For more information visit www.thecoca-colacompany.com.
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